[{"data":1,"prerenderedAt":246},["ShallowReactive",2],{"blog-/blog/agents/what-is-pay-per-head":3,"blog-related-/blog/agents/what-is-pay-per-head":187},{"id":4,"title":5,"author":6,"authorUrl":7,"body":8,"category":170,"date":171,"description":172,"draft":173,"extension":174,"image":175,"keyword":176,"meta":177,"navigation":178,"path":179,"seo":180,"stem":181,"tags":182,"updated":171,"__hash__":186},"blog/blog/agents/what-is-pay-per-head.md","What Is Pay Per Head? A Guide for New Bookies","The WiredKing Team","/about",{"type":9,"value":10,"toc":153},"minimark",[11,15,20,23,27,36,78,82,85,89,92,96,99,103,120,124,129,132,136,139,143,146,150],[12,13,14],"p",{},"Pay per head is bookie software you pay for based on the number of active players, instead of a big\nupfront cost. It gives you the odds, the website, and the tools to manage players and agents, all in\none place. If you want to run your own book without building any tech, this is how most people do it.\nHere is how it works.",[16,17,19],"h2",{"id":18},"how-pay-per-head-works","How pay per head works",[12,21,22],{},"Instead of buying or building a betting platform, you use a ready-made one and pay a small fee for\neach active player. So if 20 players bet in a week, you pay for 20, not for players who aren't\nactive. The provider handles the odds, the website, and the payments. You handle the players.",[16,24,26],{"id":25},"what-you-get-with-pay-per-head","What you get with pay per head",[12,28,29,30,35],{},"A good ",[31,32,34],"a",{"href":33},"/pay-per-head","pay-per-head platform"," gives you:",[37,38,39,47,53,59,65,71],"ul",{},[40,41,42,46],"li",{},[43,44,45],"strong",{},"Odds and markets",", managed for you, across many sports plus live betting.",[40,48,49,52],{},[43,50,51],{},"A website"," where your players place their bets.",[40,54,55,58],{},[43,56,57],{},"An agent system"," to bring on agents and track their players.",[40,60,61,64],{},[43,62,63],{},"A back office"," with real-time reports: bets, balances, and what you're owed.",[40,66,67,70],{},[43,68,69],{},"Payments"," set up for your market.",[40,72,73,74,77],{},"Often a ",[43,75,76],{},"casino"," you can offer from the same account.",[16,79,81],{"id":80},"why-bookies-use-it","Why bookies use it",[12,83,84],{},"The main reason is simple: you skip the hard, expensive part. You don't build a platform, set odds by\nhand, or hire a tech team. You pay as you go, based on active players, and put your time into getting\nand keeping players. It's the fast, low-cost way to run a book.",[16,86,88],{"id":87},"pay-per-head-and-agents","Pay per head and agents",[12,90,91],{},"Pay per head fits how bookies actually grow, through agents. Each agent brings in their own players,\nand you track them all from one back office. The pay-per-head model scales with you: as you add\nplayers, you pay for the ones who are active, and the platform handles the rest.",[16,93,95],{"id":94},"is-pay-per-head-worth-it","Is pay per head worth it?",[12,97,98],{},"For most people, yes, because building your own platform costs far more and takes months. Pay per\nhead lets you start fast, keep costs tied to active players, and focus on the part that grows the\nbusiness: bringing players in.",[16,100,102],{"id":101},"start-with-pay-per-head","Start with pay per head",[12,104,105,106,110,111,114,115,119],{},"WiredKing gives you pay-per-head bookie software with a full agent system, ",[31,107,109],{"href":108},"/sportsbook","sportsbook",",\nand ",[31,112,76],{"href":113},"/casino"," behind it. You get the players; we handle the odds, payments, and tech, all in\none back office. ",[31,116,118],{"href":117},"/contact","Book a demo"," to see how it works.",[16,121,123],{"id":122},"frequently-asked-questions","Frequently asked questions",[125,126,128],"h3",{"id":127},"what-does-pay-per-head-mean","What does \"pay per head\" mean?",[12,130,131],{},"It means you pay a small fee for each active player, instead of a big upfront cost. If 20 players bet\nin a week, you pay for 20.",[125,133,135],{"id":134},"whats-included-in-pay-per-head-software","What's included in pay per head software?",[12,137,138],{},"The odds, a betting website, an agent system, a back office with reports, payments for your market,\nand often a casino you can offer too.",[125,140,142],{"id":141},"how-much-does-pay-per-head-cost","How much does pay per head cost?",[12,144,145],{},"It's priced by active players, so it depends on your numbers. The fairest answer is a quick quote.\nWe'll walk you through it on a short call.",[125,147,149],{"id":148},"can-i-manage-agents-with-pay-per-head","Can I manage agents with pay per head?",[12,151,152],{},"Yes. You can add agents, set limits, and track the players each one brings in, all from one back\noffice.",{"title":154,"searchDepth":155,"depth":155,"links":156},"",2,[157,158,159,160,161,162,163],{"id":18,"depth":155,"text":19},{"id":25,"depth":155,"text":26},{"id":80,"depth":155,"text":81},{"id":87,"depth":155,"text":88},{"id":94,"depth":155,"text":95},{"id":101,"depth":155,"text":102},{"id":122,"depth":155,"text":123,"children":164},[165,167,168,169],{"id":127,"depth":166,"text":128},3,{"id":134,"depth":166,"text":135},{"id":141,"depth":166,"text":142},{"id":148,"depth":166,"text":149},"agents","2026-09-25","What is pay per head, how does the pricing work, and what do you get? A simple guide to PPH bookie software for anyone starting out.",false,"md","/images/og/agents-what-is-pay-per-head.jpg","pay per head",{},true,"/blog/agents/what-is-pay-per-head",{"title":5,"description":172},"blog/agents/what-is-pay-per-head",[183,184,185],"pay-per-head","bookie","getting-started","l9-QEWsSbHQf9Zf4sVJsE8jkWZJiJRUVBT5s0noqZbw",[188,192,193,196,199,202,205,208,211,214,217,220,223,226,230,233,236,240,243],{"title":189,"path":190,"category":191,"draft":173},"How Much Money Do You Need to Start a Sportsbook?","/blog/guides/how-much-money-to-start-a-sportsbook","guides",{"title":5,"path":179,"category":170,"draft":173},{"title":194,"path":195,"category":76,"draft":173},"The Casino Game Providers Players Know (and Why They Matter)","/blog/casino/casino-game-providers-players-know",{"title":197,"path":198,"category":76,"draft":173},"How to Choose a Casino Software Provider: A Simple Checklist","/blog/casino/how-to-choose-a-casino-software-provider",{"title":200,"path":201,"category":76,"draft":173},"What Is Live Casino? How Live Dealer Games Work","/blog/casino/what-is-live-casino",{"title":203,"path":204,"category":76,"draft":173},"White Label vs Turnkey Casino: Which Is Right for You?","/blog/casino/white-label-vs-turnkey-casino",{"title":206,"path":207,"category":191,"draft":173},"Casino or Sportsbook: Which Should You Start With?","/blog/guides/casino-or-sportsbook-which-to-start-with",{"title":209,"path":210,"category":191,"draft":173},"How Long Does It Take to Launch an Online Casino?","/blog/guides/how-long-to-launch-an-online-casino",{"title":212,"path":213,"category":191,"draft":173},"How Much Does It Cost to Start an Online Casino?","/blog/guides/how-much-does-it-cost-to-start-an-online-casino",{"title":215,"path":216,"category":191,"draft":173},"How to Become a Bookie: What You Need to Get Started","/blog/guides/how-to-become-a-bookie",{"title":218,"path":219,"category":191,"draft":173},"How to Get Players for Your Casino or Sportsbook","/blog/guides/how-to-get-players-for-your-casino",{"title":221,"path":222,"category":191,"draft":173},"How to Start a Sportsbook in 2026: A Simple Step-by-Step Guide","/blog/guides/how-to-start-a-sportsbook",{"title":224,"path":225,"category":191,"draft":173},"How to Start an Online Casino: The 5 Steps, Made Simple","/blog/guides/how-to-start-an-online-casino",{"title":227,"path":228,"category":229,"draft":173},"iGaming Terms Explained in Plain English","/blog/industry/igaming-terms-explained","industry",{"title":231,"path":232,"category":229,"draft":173},"Local Payment Methods in Southeast Asia: What Players Actually Use","/blog/industry/local-payment-methods-southeast-asia",{"title":234,"path":235,"category":229,"draft":173},"Mobile-First: Why Your Casino Has to Work Well on Phones","/blog/industry/mobile-first-casino-asia",{"title":237,"path":238,"category":239,"draft":173},"Accepting Crypto (USDT) for Your Casino or Sportsbook","/blog/payments/accepting-crypto-usdt-for-your-casino","payments",{"title":241,"path":242,"category":109,"draft":173},"Sports Betting Software: What It Is and How to Pick One","/blog/sportsbook/sports-betting-software-explained",{"title":244,"path":245,"category":109,"draft":173},"What Is a White Label Sportsbook? A Simple Explanation","/blog/sportsbook/what-is-a-white-label-sportsbook",1790994992813]