[{"data":1,"prerenderedAt":246},["ShallowReactive",2],{"blog-/blog/industry/igaming-terms-explained":3,"blog-related-/blog/industry/igaming-terms-explained":185},{"id":4,"title":5,"author":6,"authorUrl":7,"body":8,"category":168,"date":169,"description":170,"draft":171,"extension":172,"image":173,"keyword":174,"meta":175,"navigation":176,"path":177,"seo":178,"stem":179,"tags":180,"updated":169,"__hash__":184},"blog/blog/industry/igaming-terms-explained.md","iGaming Terms Explained in Plain English","The WiredKing Team","/about",{"type":9,"value":10,"toc":157},"minimark",[11,15,20,27,33,39,45,49,55,61,67,71,77,83,89,93,105,111,117,121,127,133,137,140,144],[12,13,14],"p",{},"Starting a casino or sportsbook means running into a lot of new words. Most of them are simpler than\nthey sound. Here's a plain-English list of the terms you'll see most, with no jargon. Keep it handy.",[16,17,19],"h2",{"id":18},"the-platform-words","The platform words",[12,21,22,26],{},[23,24,25],"strong",{},"White label:"," A ready-made casino or sportsbook you run under your own brand. The tech is built\nfor you; you add your name and go live fast.",[12,28,29,32],{},[23,30,31],{},"Turnkey:"," A full platform you own and run yourself, usually with your own licence. More control,\nbut it costs more and takes longer.",[12,34,35,38],{},[23,36,37],{},"iGaming:"," Online gambling as a business: casino, sportsbook, and the tech behind them.",[12,40,41,44],{},[23,42,43],{},"Back office:"," The admin dashboard where you manage players, money, games, and reports.",[16,46,48],{"id":47},"the-money-words","The money words",[12,50,51,54],{},[23,52,53],{},"GGR (Gross Gaming Revenue):"," The money you keep from bets. It's total bets minus what you pay out\nin wins.",[12,56,57,60],{},[23,58,59],{},"NGR (Net Gaming Revenue):"," Your GGR after costs like bonuses and provider fees are taken out.",[12,62,63,66],{},[23,64,65],{},"Settlement:"," Working out who is owed what, and paying it out.",[16,68,70],{"id":69},"the-player-and-safety-words","The player and safety words",[12,72,73,76],{},[23,74,75],{},"KYC (Know Your Customer):"," Checking a player really is who they say they are, usually with an ID.",[12,78,79,82],{},[23,80,81],{},"AML (Anti-Money-Laundering):"," The checks that stop dirty money from moving through your site.",[12,84,85,88],{},[23,86,87],{},"RTP (Return to Player):"," The share of bets a game pays back to players over time, like 96%.",[16,90,92],{"id":91},"the-sportsbook-and-agent-words","The sportsbook and agent words",[12,94,95,98,99,104],{},[23,96,97],{},"Sportsbook:"," The ",[100,101,103],"a",{"href":102},"/sportsbook","betting side of your site",", where players bet on sports.",[12,106,107,110],{},[23,108,109],{},"Pay per head (PPH):"," Bookie software you pay for based on the number of active players, instead of\na big upfront cost.",[12,112,113,116],{},[23,114,115],{},"Agent system:"," Tools to bring on agents and track the players each one brings in.",[16,118,120],{"id":119},"the-payment-words","The payment words",[12,122,123,126],{},[23,124,125],{},"Payment gateway:"," The service that lets players put money in and take money out.",[12,128,129,132],{},[23,130,131],{},"USDT:"," A crypto coin tied to the US dollar, often used for deposits and payouts.",[16,134,136],{"id":135},"why-plain-words-matter","Why plain words matter",[12,138,139],{},"If a provider can't explain these terms simply, that's a small warning sign. The business isn't as\ncomplicated as the jargon makes it sound, and a good partner will keep it plain for you.",[16,141,143],{"id":142},"want-to-see-how-it-all-fits-together","Want to see how it all fits together?",[12,145,146,147,151,152,156],{},"WiredKing gives you the whole platform: games, payments, the back office, and the ",[100,148,150],{"href":149},"/pay-per-head","agent system",", all in\none place, explained plainly. ",[100,153,155],{"href":154},"/contact","Book a demo"," to see how it works.",{"title":158,"searchDepth":159,"depth":159,"links":160},"",2,[161,162,163,164,165,166,167],{"id":18,"depth":159,"text":19},{"id":47,"depth":159,"text":48},{"id":69,"depth":159,"text":70},{"id":91,"depth":159,"text":92},{"id":119,"depth":159,"text":120},{"id":135,"depth":159,"text":136},{"id":142,"depth":159,"text":143},"industry","2026-09-25","A no-jargon glossary of the iGaming words you'll run into: GGR, KYC, white label, pay per head, RTP, and more, each explained in a line.",false,"md","/images/og/industry-igaming-terms-explained.jpg","igaming terms explained",{},true,"/blog/industry/igaming-terms-explained",{"title":5,"description":170},"blog/industry/igaming-terms-explained",[181,182,183],"glossary","terms","getting-started","hZ8u-letuzhrvY3Yr_M57JqOI3DXWIAO2wYE3e8vPRU",[186,190,194,198,201,204,207,210,213,216,219,222,225,228,229,232,235,239,243],{"title":187,"path":188,"category":189,"draft":171},"How Much Money Do You Need to Start a Sportsbook?","/blog/guides/how-much-money-to-start-a-sportsbook","guides",{"title":191,"path":192,"category":193,"draft":171},"What Is Pay Per Head? 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