How Much Does an iGaming Platform Cost in 2026?

"How much does an iGaming platform cost?" is the first question most operators ask, and the honest answer is that it depends on how you buy it. An iGaming platform can run from a revenue share with a small setup fee all the way to a seven-figure custom build. The number comes down to the model you choose, the games and payments you need, and who carries the licence. Here is how iGaming platform pricing actually works, so you can compare quotes without nasty surprises later.

What actually drives the price

Four things move the number more than anything else:

• The model. White label, turnkey, or custom. This is the biggest lever by far.
• Revenue share versus flat fee. Most white-label deals take a cut of your gaming revenue, sometimes with a setup fee and a monthly minimum. Custom builds are paid up front instead.
• Games and content. A bigger, premium library with live casino costs more than a basic set.
• Payments and licensing. Local payment rails, and whether you use the provider's licence or your own, change both the price and the risk.

Rough ranges by model

Exact numbers vary by provider and market, so treat these as typical shapes, not a quote:

• White label. The lowest entry point. Often a setup fee in the low-to-mid five figures (sometimes waived), then a revenue share, commonly somewhere around 10 to 30 percent of gaming revenue, plus a monthly minimum. You are usually live in weeks.
• Turnkey. Higher. A bigger setup cost and often your own licence to fund, with revenue share or licence fees on top. Months to launch.
• Custom build. The highest. Six to seven figures up front and one to two years, because you are building and then maintaining the whole stack yourself.
• Pay per head (for agents). A different model altogether: a weekly fee per active player, commonly a few dollars up to around fifteen, instead of a platform fee. We cover it in our pay-per-head guide.

The costs people forget

The platform fee is not the whole bill. Budget for:

• Licensing. A gaming licence has its own upfront and ongoing fees if you hold your own.
• Payment processing. Every deposit and withdrawal has a cost, and local methods and crypto vary.
• Game revenue share. Some game studios take their own cut on top of the platform fee.
• Marketing and player acquisition. Usually the biggest real cost of running the business, and nothing to do with the platform.

We break the whole startup picture down in how much it costs to start an online casino.

How to compare quotes without getting burned

• Ask for the all-in number. Setup, revenue share, monthly minimum, and exactly what counts as "revenue".
• Check included versus extra. Live casino, sportsbook, extra payment integrations, the agent system. These are often priced separately.
• Watch for lock-in. Who owns your player data and your brand if you decide to leave later.
• Match the model to your stage. White label to start and prove the market, something bigger once you have the volume to justify it. Our guide to white label versus turnkey goes deeper on that choice.

What it costs with WiredKing

We keep it simple. WiredKing is a white-label iGaming platform, so you start on the fast, lower-cost route, live in about three to five weeks, with 10,000+ games, payments for your market, an agent system, and a full back office included. The exact price depends on your market, the games you want, and your payment setup, so the fair answer is a short call and a real quote, not a sticker price that ignores your situation. Book a demo and we will walk through the numbers for your case in about thirty minutes.