iGaming Terms Explained in Plain English
Starting a casino or sportsbook means running into a lot of new words. Most of them are simpler than they sound. Here's a plain-English list of the terms you'll see most, with no jargon. Keep it handy.
The platform words
White label: A ready-made casino or sportsbook you run under your own brand. The tech is built for you; you add your name and go live fast.
Turnkey: A full platform you own and run yourself, usually with your own licence. More control, but it costs more and takes longer.
iGaming: Online gambling as a business: casino, sportsbook, and the tech behind them.
Back office: The admin dashboard where you manage players, money, games, and reports.
The money words
GGR (Gross Gaming Revenue): The money you keep from bets. It's total bets minus what you pay out in wins.
NGR (Net Gaming Revenue): Your GGR after costs like bonuses and provider fees are taken out.
Settlement: Working out who is owed what, and paying it out.
The player and safety words
KYC (Know Your Customer): Checking a player really is who they say they are, usually with an ID.
AML (Anti-Money-Laundering): The checks that stop dirty money from moving through your site.
RTP (Return to Player): The share of bets a game pays back to players over time, like 96%.
The sportsbook and agent words
Sportsbook: The betting side of your site, where players bet on sports.
Pay per head (PPH): Bookie software you pay for based on the number of active players, instead of a big upfront cost.
Agent system: Tools to bring on agents and track the players each one brings in.
The payment words
Payment gateway: The service that lets players put money in and take money out.
USDT: A crypto coin tied to the US dollar, often used for deposits and payouts.
Why plain words matter
If a provider can't explain these terms simply, that's a small warning sign. The business isn't as complicated as the jargon makes it sound, and a good partner will keep it plain for you.
Want to see how it all fits together?
WiredKing gives you the whole platform: games, payments, the back office, and the agent system, all in one place, explained plainly. See how it works with a quick demo.